DISCOVER, a New Guide for Blueprinting Teams Available for Pre-order

DISCOVER, a new customer discovery guide for Blueprinting teams, will be released on July 12. It is available now for pre-order here. 

Written by AIM Institute Chief Product Officer Scott Burleson, DISCOVER: From Customer Noise to Product Signal is a new book designed to help product, innovation, marketing, and technical teams conduct better customer discovery.

For teams using New Product Blueprinting, DISCOVER serves as a companion resource. It is a guide to the discovery work that helps teams get more from their Blueprinting projects: defining the right market lens, organizing customer interviews, probing beneath surface-level comments, mapping customer jobs, identifying desired outcomes, and translating customer input into clearer product direction.

The book is especially relevant for practitioners and leaders who want to improve the quality of their customer conversations and make stronger product decisions based on what they learn.

DISCOVER is available for pre-order on Amazon in Kindle and paperback formats.

For more information, view the book on Amazon here.