PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson. In this article, Scott challenges B2B firms to win the future by capitalizing on a distinct advantage they can achieve over their competition by following four simple steps.

About PDMA
The Product Development and Management Association (PDMA) is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.