Scott Burleson interviewed by the Geneva and Zurich Jobs-to-be-Done Societies

Scott Burleson participated in an interview conducted by the combined Geneva and Zurich MeetUp societies on September 8, 2021, to discuss his book, The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy.


The interview was conducted by Jonathan Edwards of So Money and Yann Wermuth with Venbridge AG.

Click here to watch a full recording of the session.