Outlook Business publishes “Message from the Future” by M. Muneer and Dan Adams. In this article, M.Muneer and Dan Adams look into the future to uncover six insensible practices in product innovation today that we will laugh at tomorrow at how long they went unchallenged. About Outlook Business: Outlook Business is the business magazine for ... Read More
... Read More
Dan Adams delivers keynote at ISBM event, “Driving Marketing Excellence and Strategic Insights for B2B” on September 25, 2019. In his address, Dan Adams presents “8 Key capabilities that drive B2B organic growth”. This includes a self-scoring before the meeting and then a benchmarking discussion. Benchmark your own firm and compare against The Aim Institute’s ... Read More
... Read More
... Read More
Business Today publishes “Why Personas Drive success” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how creating personas or fictional representations of customers gives clarity to user needs as early as the product blueprinting stage. About Business Today: Founded in 1992, it has set one benchmark after another in business ... Read More
ISBM and Dan Adams are presenting “Diagnosing Your B2B Growth Capabilities.” In this session, Dan Adams discusses the top drivers of growth based on The AIM Institute’s research… and introduces a new diagnostic service B2B companies can use to benchmark themselves against top quartile and top decile performers. Available now on demand About ISBM: The Institute ... Read More