Business Today publishes “Why Personas Drive success” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how creating personas or fictional representations of customers gives clarity to user needs as early as the product blueprinting stage.
About Business Today:
Founded in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it’s the first to bring a whole new genre of business journalism-more up close and more incisive. Today, BUSINESS TODAY commands the highest circulation and readership among all business magazines in India.