Awkward Reality #2

All great VOC interviews are alike; every unhappy interview is unhappy in its own way.

2-Customer-Talking

With apologies to Tolstoy’s Anna Karenina… all great voice-of-customer interviews are alike in the same way: The customer is talking during most of the interview. And they are talking about those outcomes (desired end results) they want to talk about. Anything else is clutter, much of which leads to unhappiness.

More in article, The Missing Objective in B2B VOC (Originally published in B2B Organic Growth Newsletter)

Awkward Reality #1

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B2B customer tours

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3 Keys to B2B Growth in a Stagnant Economy

227-Stronger-Business B2B training

Warren Buffet once observed, “Only when the tide goes out do you discover who’s been swimming naked.” If you’re a business leader worried about your “exposure” in troubled times, consider three tools to put in your economic survival kit: 1) cut the waste, 2) invest in B2B training, and 3) increase customer engagement. 1. Cut ... Read More