Blog Category: News & Events

Dan Adams presents to CIRAS (Center for Industrial Research and Service at Iowa State University) on the use of AI for customer meetings. As part of this presentation, attendees get hands-on practice using AIM’s SalesPrep AI-based tool. ... Read More

The AIM Institute hosts a webinar featuring AI expert, Amir Hartman. The webinar is titled: Understanding and implementing AI in B2B Marketing. ... Read More

Dan Adams presents at the Chicago ISBM (Institute for the Study of Business Markets) conference. He covers the use of AI for B2B voice-of-customer purposes. As part of this presentation, participants get hands-on experience using AIM’s AI-based SalesPrep software. ... Read More

The AIM Institute hosts a 4-hour public workshop on Everyday VOC. This workshop compares closely to the private version AIM delivers to its clients, for training all customer-facing personnel. The content includes AIM’s AI-based SalesPrep software. This helps sales, marketing, technical and other staff 1) Prepare for customer meetings, 2) Probe deeply during customer meetings, ... Read More

The AIM Institute introduces SalesPrep AI based software in a workshop held during the annual meeting of the Institute for the Study of Business Markets. ... Read More

Dan Adams gives an in-person address on April 16 at the annual ASC convention in Louisville, KY.  He reviews the research and insights found in his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More

Dan Adams discusses the role of successful corporate leaders in the Joe Sullivan podcast… based on his book, Business Builders: How to become an admired and trusted corporate leader. ... Read More

Dan Adams joins Karen Ellenbecker of the MoneySense podcast to discuss Builder-Leaders, based on his new book, Business Builders: How to become an admired and trusted corporate leader. ... Read More

Dan Adams launched today his new book titled Business Builders: How to Become an Admired and Trusted Corporate Leader. This ground-breaking research examines four types of business leaders, based on responses from 654 senior leaders, middle managers, and individual contributors. They are: Builders (passionate about delivering value to customers, Decorators (focused on making the firm ... Read More

Dan Adams had the honor to present “How to Commercialize AI & Other Technology in 6 Foolproof Steps” in a webinar for IEEE.tv on September 20, 2023. In his presentation, he shared several new-to-the-world methods to commercialize new technology and to confidently communicate progress to management. Key take-aways were: See how to clearly delineate technology ... Read More

Join Ian Machan and Parikshit Naik with the Advanced Services Group to learn about the concept of “Servitization.” on June 15 at 10:00 AM EST. Over years of research and supporting product-led businesses to compete differently, we have acknowledged and emphasized the importance of truly understanding your customers’ needs. While having a ‘customer-first’ approach is ... Read More

Dan Adams has the honor to present at ASG’s Servitization Live Webinar “Driving Servitization Success with B2B Voice-of-Customer Skills” on June 7 at 9:00 AM EST (14:00 BST | 15:00 CEST). Key take-aways will be: Key skills necessary for VoC How VoC exercises unlock deep understanding of customer needs How manufacturers can use VoC to ... Read More

The first in academia to use New Product Blueprinting, Mississippi State University Advanced Composites Institute (ACI), sponsored by the Federal Aviation Administration, applied Blueprinter® software and New Product Blueprinting methodology to aid in fully understanding the benefits, shortcomings, and necessity of research of resin infused aerospace parts. New Product Blueprinting enabled the university to: Identify, ... Read More

Dan Adams has the honor to present at ISEA Member Webinar “Which B2B Voice of Customer Skills Boost NPD Success” on February 16 at 12:00 PM EST (17:00 BST | 18:00 CEST). Key take-aways will be: See the research linking VOC skills to understanding customer needs & new-product success. Learn which VOC skills separate the ... Read More