Dan Adams presented to the AATCC on “How to Reduce Risk in Major R&D Projects… With Confidence” on July 23, 2020. Dan and his team have pioneered a novel approach to managing large, high-impact R&D projects. With this method, you can uncover and defuse landmines that blow up schedules, projects and worse, careers. It’s time ... Read More
Resisting the Steve Jobs “Innovation Temptation”: Eight REALISTIC Steps to Creating Great New B2B Products Your Customers Will Love Sure, Steve Jobs has created products we all love. But his method of creating products without his customers’ input won’t work for most businesses, especially B2B suppliers. Dan Adams offers his advice on how you can ... Read More
Dan Adams has the honor to present at PDMA Webcast on July 16, 2020. Dan will be presenting on Virtual VOC: How to understand B2B customer needs… without the plane ride. Learn the 10 advantages of virtual VOC and get 8 tips to do great virtual VOC. About PDMA The Product Development and Management Association ... Read More
Dan Adams will be presenting two webinars on innovative business practices in Summer 2020 for AATCC. Drive organic growth… with B2B-optimized customer interviews – June 29, 11:00 AM (EDT) How to reduce risk in major R&D projects… with confidence – July 23, 11:00 AM (EDT) Learn more or register for either of these events at ... Read More
Dan Adams, President and Founder of The AIM Institute was interviewed by Steve La Chance on April 7, 2020 for the A Faster Horse Podcast. In the episode, Dan and Steve talk about the AIM Institute, how and why it was formed, the three phases of product development and how products are typically developed in ... Read More
Scott Burleson, Senior Vice-President with The AIM Institute, has published a new book: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Jobs-to-be-Done is a framework for understanding the relationship between customer needs and the products they purchase. This book draws deeply from the works of Lance Bettencourt, Clayton ... Read More
CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed. About CoatingsTech As the flagship publication ... Read More
PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson. In this article, Scott challenges B2B firms to win the future by capitalizing on a distinct advantage they can achieve over their competition by following four simple steps. About PDMA The Product Development and Management Association (PDMA) is a global community ... Read More
January 16, 2020 (Cuyahoga Falls, OH) – For many high-stakes projects, management can’t gauge how much progress teams are truly making. And they get very nervous hearing, “trust us… you’ll love this project.” Now teams can generate a 2-page report to show how they are detecting and defusing “landmine” assumptions. Best of all, teams easily ... Read More
Dan Adams has the honor to present at IRI 2020 Spring Networks Conference in New Orleans, LA on March 16-18. On March 17th, Dan will be presenting Research on Driving B2B Organic Growth: 8 Practices that Matter Most. There’s no need to hire a growth consultant to improve your B2B organic growth: The research has ... Read More
January 15, 2020 (Cuyahoga Falls, OH) – For projects that require just 1 person-year of development, the Market Case, which is generated after step 3 in Blueprinting, may be the last step required before beginning development. Many people are familiar with a Business Case: For new product development, this is what the team presents to ... Read More
January 9, 2020 (Cuyahoga Falls, OH) – Adopting effective customer insight skills is critical for B2B companies to achieve reliable, sustainable growth. To help Blueprinting practitioners gain or improve these skills and keep customer insight flowing into their company, AIM has launched BlueHelp, a searchable, reference library full of B2B-optimized customer insight practices. Examples include: ... Read More
Outlook Business publishes “Message from the Future” by M. Muneer and Dan Adams. In this article, M.Muneer and Dan Adams look into the future to uncover six insensible practices in product innovation today that we will laugh at tomorrow at how long they went unchallenged. About Outlook Business: Outlook Business is the business magazine for ... Read More
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