Value proposition: improving important customer outcomes - AIM A value proposition is simply improving important outcome(s) for customers’ benefit.
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Awkward Reality #56

A value proposition is simply improving important outcome(s) for customers’ benefit.

Dan Adams |
56 Improving Customer Outcomes

Unlike many B2C benefits, e.g. amusement, comfort, and self-esteem, B2B customer benefits are usually measurable, economic and—wait for it now—predictable. This predictability means B2B suppliers who study customer outcomes, like a science, will be handsomely rewarded. B2B customers will eagerly help you… if you know how to ask them.

More in article, The Science behind Great Value Propositions

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