Blog Category: News & Events

Scott Burleson participated in an interview conducted by the combined Geneva and Zurich MeetUp societies on September 8, 2021, to discuss his book, The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. The interview was conducted by Jonathan Edwards of So Money and Yann Wermuth with Venbridge AG. Click ... Read More

This webinar is the first in a new series of webinars hosted by AIM president, Dan Adams and Jim de Vries, founder and managing partner of Enhance International Group. In this webinar, “deRisking Execution Priorities within 30-days“, Dan and Jim share powerful approaches to transform uncertainties into certainties, saving time and money. View this recorded ... Read More

Innov8rs monthly training for April will be hosted by AIM president, Dan Adams along with AIM coach, Kelly Lawrence. In this session, “Drive Organic Growth with Virtual Customer Engagement“, Dan and Kelly will share research on the key growth drivers to focus on to deliver results. They’ll also share tips for how to engage customers ... Read More

CoatingsTech publishes “Virtual VOC: How to understand B2B customer needs without the plane ride” by Dan Adams. In this article, Dan provides tips and solutions for how to innovate… with virtual voice-of-customer meetings so effective they’ll become a fixture in front-end innovation long after the pandemic. About CoatingsTech As the flagship publication of the American ... Read More

Dan Adams has the honor to present at GLG Webcast covering “New Innovation Metrics” on January 21, 2021 at 1:00 PM EST. Dan will be presenting on the following key topics: Three shortcomings of the vitality index Four rules for better metrics A new metric for building growth capabilities A new metric for achieving commercial ... Read More

Dan Adams, President and Founder of The AIM Institute was interviewed by hosts Brian Baranek and Mitch Eichler for the Hydraulic Valve Dialogue. In the episode, (listen on Apple Podcasts), Dan, Brian and Mitch talk about New Product Blueprinting and what it is doing for Parker and its channel partners. Hydraulic Valve Dialogue is a ... Read More

Dan Adams presented to the AATCC on “How to Reduce Risk in Major R&D Projects… With Confidence” on July 23, 2020. Dan and his team have pioneered a novel approach to managing large, high-impact R&D projects. With this method, you can uncover and defuse landmines that blow up schedules, projects and worse, careers. It’s time ... Read More

Resisting the Steve Jobs “Innovation Temptation”:  Eight REALISTIC Steps to Creating Great New B2B Products Your Customers Will Love Sure, Steve Jobs has created products we all love. But his method of creating products without his customers’ input won’t work for most businesses, especially B2B suppliers. Dan Adams offers his advice on how you can ... Read More

Dan Adams has the honor to present at PDMA Webcast on July 16, 2020. Dan will be presenting on Virtual VOC: How to understand B2B customer needs… without the plane ride. Learn the 10 advantages of virtual VOC and get 8 tips to do great virtual VOC. About PDMA The Product Development and Management Association ... Read More

Dan Adams will be presenting two webinars on innovative business practices in Summer 2020 for AATCC. Drive organic growth… with B2B-optimized customer interviews – June 29, 11:00 AM (EDT) How to reduce risk in major R&D projects… with confidence – July 23, 11:00 AM (EDT) Learn more or register for either of these events at ... Read More

Dan Adams, President and Founder of The AIM Institute was interviewed by Steve La Chance on April 7, 2020 for the A Faster Horse Podcast. In the episode, Dan and Steve talk about the AIM Institute, how and why it was formed, the three phases of product development and how products are typically developed in ... Read More

Scott Burleson, Senior Vice-President with The AIM Institute, has published a new book: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Jobs-to-be-Done is a framework for understanding the relationship between customer needs and the products they purchase. This book draws deeply from the works of Lance Bettencourt, Clayton ... Read More

CoatingsTech publishes “New Product Blueprinting: How to Avoid Commercial Risk in New Product Development” by Dan Adams. In this article, Dan draws on pragmatic and proven techniques for better understanding market needs and provides a “blueprint” to help new product teams eliminate commercial risk before products are even developed. About CoatingsTech As the flagship publication ... Read More

PDMA publishes “Four Steps to Product Management Excellence for B2B Companies” by Scott Burleson. In this article, Scott challenges B2B firms to win the future by capitalizing on a distinct advantage they can achieve over their competition by following four simple steps. About PDMA The Product Development and Management Association (PDMA) is a global community ... Read More