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Blog Category: News & Events
From 3M to AIM: Eduard van Engelenburg joins the AIM training team
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Dan Adams keynotes ISBM Member meeting, presenting AIM’s research on B2B Growth
Dan Adams delivers keynote at ISBM event, “Driving Marketing Excellence and Strategic Insights for B2B” on September 25, 2019. In his address, Dan Adams presents “8 Key capabilities that drive B2B organic growth”. This includes a self-scoring before the meeting and then a benchmarking discussion. Benchmark your own firm and compare against The Aim Institute’s ... Read More
AIM launches free 30-week video series: Leader’s Guide to B2B Organic Growth
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AIM publishes new e-book, Leader’s Guide to B2B Organic Growth
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Business Today publishes “Why Personas Drive Success” by M. Muneer and Dan Adams
Business Today publishes “Why Personas Drive success” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how creating personas or fictional representations of customers gives clarity to user needs as early as the product blueprinting stage. About Business Today: Founded in 1992, it has set one benchmark after another in business ... Read More
ISBM and Dan Adams present “Diagnosing Your B2B Growth Capabilities”
ISBM and Dan Adams are presenting “Diagnosing Your B2B Growth Capabilities.” In this session, Dan Adams discusses the top drivers of growth based on The AIM Institute’s research… and introduces a new diagnostic service B2B companies can use to benchmark themselves against top quartile and top decile performers. Available now on demand About ISBM: The Institute ... Read More
Business Today publishes “Is R&D a Prodigal Child?” by M. Muneer and Dan Adams
Business Today publishes “Is R&D a Prodigal Child?” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how R&D folks can be the superstars in B2B and stop the all too common pattern of squandering the R&D budget and falling victim to the 75% new product failure rate. About Business Today: ... Read More
AIM introduces a new free service to diagnose the organic growth capabilities of B2B firms
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AIM launches new free service to understand future trends called FutureScenes
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AIM publishes new research on B2B organic growth
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Poole College of Management publishes “Leading Innovation: Implementing Design Best Brainstorming Practices” by Dan Adams
NC State University’s Poole College of Management publishes Professional Services Council publishes “Leading Innovation: Implementing Design Best Brainstorming Practices” by Dan Adams. In this article, Dan provides 14 hands-on tips you can use to make your next brainstorming session more exciting and productive. About Poole College of Management: The Poole College of Management bi-monthly newsletter provides information about ... Read More
AIM launches new free service to understand “How B2B” your market is
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AIM publishes new research on quantitative B2B interviews
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