Awkward Reality #458

Don’t confuse yourself with Steve Jobs or Henry Ford.

Steve Jobs quoted Henry Ford, who said, “If I had asked people want they wanted, they would have said faster horses.’” But these men were end-consumers themselves, so they understood their markets. Most B2B suppliers, typically have much to learn about customer desired outcomes… and B2B customers are willing and able to tell them.

More in 2-minute video at 18. Avoid the faster horse fallacy