The AIM Institute > Customer Insights (VOC) > Future B2B companies will have a good laugh at our expense.

Awkward Reality #208

Future B2B companies will have a good laugh at our expense.

Dan Adams |
208-Laughing-at-Us

We now chuckle at how sales people used to rely on ABC (Always Be Closing) and manufacturers relied on end-of-line inspectors (vs. statistical quality control). But those will pale compared to the way today’s B2B companies test markets: by launching fully-developed products at their customers. When they could have learned customer needs first with some simple interviews. Funny stuff.

More in article, The Inputs to Innovation for B2B

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