If you like confirmation bias, you’ll love “validating hypotheses.” - The AIM Institute If you like confirmation bias, you’ll love “validating hypotheses.”

Awkward Reality #5

If you like confirmation bias, you’ll love “validating hypotheses.”

5-Confirmation-Bias

Think you can validate your new product concept with customers and avoid confirmation bias? In your last performance review, did you disagree with your boss’s praise more than his criticism? If not, you may not have mastered confirmation bias quite yet. So stop leading the witness in interviews. Let them lead you to what really matters… to them.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

preload imagepreload image