Was customer interview a waste of time? - The AIM Institute Let’s hope you didn’t own that customer interview you just had.
The AIM Institute > Awkward Realities > Let’s hope you didn’t own that customer interview you just had.

Awkward Reality #48

Let’s hope you didn’t own that customer interview you just had.

Dan Adams |
48 Boring Interview

If the customer felt they helped you with your interview, you probably wasted your airfare. But if they felt it was their interview, asked for a copy of the notes, and said you were a good meeting facilitator… you probably learned things your competitors don’t know. B2B insight skills are needed for this. Do your people have them?

More in e-book, Reinventing VOC for B2B (page 9).

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