Pursuing the right customer needs requires divergent and convergent thinking… in that order. Pursuing the right customer needs requires divergent and convergent thinking… in that order.
The AIM Institute > Awkward Realities > Pursuing the right customer needs requires divergent and convergent thinking… in that order.

Awkward Reality #515

Pursuing the right customer needs requires divergent and convergent thinking… in that order.

Dan Adams |
515-Divergent-Paths

For every job a customer does, there are dozens of potential outcomes… so diverge with customers to uncover far more than competitors. Then ask for 1-10 importance and satisfaction ratings so your R&D can converge on the important, unsatisfied outcomes… while competitors guess. I’d like to make this sound more complicated, but it’s not.

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