Asking “what else?" to gain customer insight - The AIM Institute The most insightful interview question is often “what else?”
The AIM Institute > Awkward Realities > The most insightful interview question is often “what else?”

Awkward Reality #63

The most insightful interview question is often “what else?”

Dan Adams |
63 What Else

Most B2B suppliers work too hard during interviews: Would you like this?… How about this?… Would this help? Better to probe a customer problem or desire to full comprehension, and then simply ask “What else?” This allows them to lead you to whatever they think is important. This is a customer-led interview. You should try it.

More in e-book, Reinventing VOC for B2B (page 11).

Categories:
Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

preload imagepreload image