We all hear what we want to hear. So we should require unfiltered, quantitative customer data. We all hear what we want to hear. So we should require unfiltered, quantitative customer data.
The AIM Institute > Awkward Realities > We all hear what we want to hear. So we should require unfiltered, quantitative customer data.

Awkward Reality #423

We all hear what we want to hear. So we should require unfiltered, quantitative customer data.

Dan Adams |
423-Selective-Hearing

After presenting conclusions from months of VOC research, a marketer’s boss said, “No… I think customers want this instead.” A terrible reaction, but why did it happen? The marketer had no hard data—just quotes, impressions and anecdotes. You’ll be more believable, confident and correct—with unfiltered, quantitative customer data.

More in 2-minute video at 27. Quantitative interviews are a must

Categories:
Comments

preload imagepreload image