Awkward Reality #102

How wide is your knowing-doing gap?

Most companies know they should be interviewing customers to understand their needs. But how many have changed behavior? Are most of your new-product teams out there doing great interviews when no one is looking? The knowing-doing gap is the corporate version of the New Year’s resolution, with results just as impressive.

More in article, Where New Product Ideas Begin (Originally published in B2B Organic Growth newsletter).