How wide is your knowing-doing gap? - The AIM Institute How wide is your knowing-doing gap?
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Awkward Reality #102

How wide is your knowing-doing gap?

Dan Adams |
102 Mind the Gap 1

Most companies know they should be interviewing customers to understand their needs. But how many have changed behavior? Are most of your new-product teams out there doing great interviews when no one is looking? The knowing-doing gap is the corporate version of the New Year’s resolution, with results just as impressive.

More in article, Where New Product Ideas Begin 

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