Awkward Reality #50

Don’t hire more R&D resources until you shift existing personnel “up and out.”

You shift resources “up” by investing manpower earlier in understanding market needs. This lets you be more successful later in developing solutions. You shift resources “out” when employees spend less time talking to each other… and more time directly engaging customers, through interviews and tours. Develop new skills for this, and create a new company culture.

More in white paper, Catch the Innovation Wave (page 6).