Your goal should be to waste fewer innovation resources than competitors. - The AIM Institute Your goal should be to waste fewer innovation resources than competitors. Your goal should be to waste fewer innovation resources than competitors.
The AIM Institute > Awkward Realities > Your goal should be to waste fewer innovation resources than competitors.

Awkward Reality #516

Your goal should be to waste fewer innovation resources than competitors.

Dan Adams |
516-Wasted-Resources

Well now, isn’t that inspirational? Perhaps not… but remember you’re in a constant battle with competitors to innovate for customers. One of the best ways to tip the “efficiency” balance in your favor is to consistently learn when projects are unattractive… faster than competitors. Then decisively kill them so resources can be used for winning projects. One of the best ways to do this is to generate Market Satisfaction Gaps.

More in white paper, Market Satisfaction Gaps

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