Your unwillingness to walk away from a losing project degrades your overall ability to win. Your unwillingness to walk away from a losing project degrades your overall ability to win.
The AIM Institute > Awkward Realities > Your unwillingness to walk away from a losing project degrades your overall ability to win.

Awkward Reality #510

Your unwillingness to walk away from a losing project degrades your overall ability to win.

Dan Adams |
510-Exit

Consider two new-product success modes. In Success Mode A you launch a well-protected, premium-priced product. In Success Mode B, you thoroughly search the market segment, but find no unmet needs you can address. So you walk. May not sound heroic, but it’s the only way to ensure enough resources for more Success Mode A. Market Satisfaction Gaps let you distinguish Mode A from Mode B.

More in white paper, Market Satisfaction Gaps

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