Jump the triple hurdle for higher product pricing - AIM Institute Jump the “triple hurdle” for higher new product pricing: Important… Measurable… Distinctive.
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Awkward Reality #129

Jump the “triple hurdle” for higher new product pricing: Important… Measurable… Distinctive.

Dan Adams |
129 Hurdles

Customers only pay a higher price for your innovation if it is important, measurable, and distinctive. The customer must a) care about the outcome being improved, b) observe the improvement so you get credit for it, and c) be unable to get the same improvement from your competitors. Sorry, but you need all three.

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