Awkward Reality #402

Once your new product is launched, the pricing insight window slams shut.

Customers will help you set prices before—but not after—you launch your new product. They want you to develop innovative new products and services that deliver value to them… so they’ll give you insights to make this happen. These same insights allow you to establish optimal pricing. Do you know how to do this? It will be too late after you launch your product.

More in 2-minute video at 34. Use value calculators to establish pricing