Suppliers want differentiated products, but most fail to understand what this requires. - The AIM Institute Suppliers want differentiated products, but most fail to understand what this requires. Suppliers want differentiated products, but most fail to understand what this requires.
The AIM Institute > Awkward Realities > Suppliers want differentiated products, but most fail to understand what this requires.

Awkward Reality #517

Suppliers want differentiated products, but most fail to understand what this requires.

Dan Adams |
517-Different-Umbrella

You want differentiated new products that will induce enthusiastic customers to open their wallets wider. Differentiated products must be… different. But different from what, in what ways, and to what extent? 100% of this information can be learned from B2B customers… but only if you engage them in specific discussions. Very few suppliers do this correctly.

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