Awkward Reality #216

Achieving profitable, sustainable organic growth takes time. This can be a good thing.

Developing B2B customer insight skills for this growth requires a commitment your competitors may be unwilling to make. Good. You need them to remain shortsighted. As you gain insights, you may enjoy a bonus: Customers are impressed with suppliers that listen to them… and often offer near-term adjacent opportunities.

More in white paper, Catch the Innovation Wave (page 15).