Awkward Reality #200

Don’t get lulled into complacency by “inherited growth.”

Long ago, clever employees at your company developed industry-leading products. Most of your growth and profits today probably come from these sturdy product platforms. Don’t count on inherited growth continuing: Every year, purchasing agents and competitors are working diligently to commoditize your specialty products. Glad I could cheer you up on this.

More in white paper, Catch the Innovation Wave (page 14).