Awkward Reality #226

Short-term financial focus leads to roadkill

When you drive at night with just your low-beam lights on, you may observe small animals as you run over them. But you can’t avoid them. To do that, you need to have your high-beams on. Same with all those short-term financial reviews: You can only observe the bad results. To change the results, you’d need to build growth capabilities for the future. Run your business with your high-beams on.

More in e-book, Leader’s Guide to B2B Organic Growth (Lesson 7)