Identify over-served markets to avoid - AIM Institute Quickly identify any over-served markets. Then sprint in the opposite direction.
The AIM Institute > Awkward Realities > Quickly identify any over-served markets. Then sprint in the opposite direction.

Awkward Reality #43

Quickly identify any over-served markets. Then sprint in the opposite direction.

Dan Adams |
New Product Pricing - how will value be shared?

If all customer outcomes in a market are either unimportant or already satisfied, you’ll see low Market Satisfaction Gaps. This is an over-served market, and there’s only one thing that makes these customers happy: Dropping your price. Race to more attractive markets and hope your competitors waste resources here. Have you identified your over-served markets yet?

More in article, Customer Interviews—By the Numbers

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