Awkward Reality #94

Can customers help you create a new-to-the-world product?

Could customers help with a product as radical as iTunes or iPod? Sure. If you know how to ask. They’d probably be hopeless on solutions… but helpful on outcomes: access a broad range of music, instantly purchase music, transport music anywhere, purchase single tunes, store music on multiple devices, etc. These would be great insights for any solution-provider.

Read more in this article, Should You Develop New Products like Steve Jobs?