Awkward Reality #241

Problem as given… vs. problem as understood

During the Vietnam war, the US was still using its cold war approach of “problem as given”… applying prescribed responses for a long list of scenarios. This was a disaster in the face of evolving threats. Now their protocol is “problem as understood”… developing solutions only after the problem is well defined. Is your company using “cold-war innovation,” or does it place a high priority on learning what customers truly want before developing products for them?

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