Awkward Reality #161

What’s the impact of B2B-optimized customer interviews on product design?

We asked how much B2B-optimized interviews impacted teams’ designs for the products they were developing. Five out of six teams said the impact was “great” or “significant.” Hmmm… makes you wonder what those products would have looked like without these interviews. Do you think your new products could be improved this way?

More in white paper, Guessing at Customer Needs (page 2).