Well now, isn’t that inspirational? Perhaps not… but remember you’re in a constant battle with competitors to innovate for customers. One of the best ways to tip the “efficiency” balance in your favor is to consistently learn when projects are unattractive… faster than competitors. Then decisively kill them so resources can be used for winning projects. One of the best ways to do this is to generate Market Satisfaction Gaps.
More in white paper, Market Satisfaction Gaps
