Awkward Reality #71

Your innovation problem is best pronounced “time horizon problem.”

In a now-obscure 1972 HBR article, Richard Vancil complained long-term product development expenses were buried within annual operating plans… allowing short-sighted managers to raid them. Shocking, I know. Divide your budget into short-term and long-term benefit buckets. And make sure someone is guarding the long-term bucket.

More in article, The Commodity Death Spiral (Originally published in B2B Organic Growth newsletter).