Leaders Guide Series: Episode #24

Understand risk vs uncertainty

Don’t let the Ansoff matrix cause you to fear unfamiliar markets and technologies. Start by treating “risk” and “uncertainty” as different beasts. You’ll be bolder and more successful in driving from uncertainty to certainty when you plan with the FAQS map (Facts, Assumptions, Questions, Surprises).

More in article, Innovating in Unfamiliar Markets: How to De-risk Transformational Projects