Case Stories of AIM Client Success

Hundreds of Fortune 500 new-product teams have used AIM Institute training and software to…

• Understand what customers want in a new product (New Product Blueprinting)
• Launch their new product explosively (LaunchStar^® methodology)
• Avoid “landmines” that blow up high-stakes projects (Minesweeper^® De-risking)

Here’s a small sample of their stories. Unlike consumer goods—where new products become very public—most B2B suppliers prefer a “stealthier” approach to hide their tracks from competitors. To respect this, many specific details are disguised in these case stories. But the results and lessons learned are very real.