Awkward Reality #82
Be clear on what you own and what your customers own.
Customers own “outcome” space. You own “solution” space. Don’t let them into your space… unless you want to become a contract manufacturer. Instead, enter their space to understand desired outcomes better than competitors. This lets you deliver unique value in your solutions, which is handsomely rewarded though premium pricing.
More in article, Should You Develop New Products like Steve Jobs?
I’m extremely inspired with your writing abilities as well as with the format for your weblog. Is that this a paid subject or did you customize it yourself? Either way keep up the excellent high quality writing, it’s uncommon to look a nice blog like this one today!