Awkward Reality #450

The most insightful interview question is often “what else?”

Most B2B suppliers work too hard during interviews: Would you like this?… How about this?… Would this help? Better to probe a customer problem or desire to full comprehension, and then simply ask “What else?” This allows them to lead you to whatever they think is important. This is a customer-led interview. You should try it.

More 2-minute video at 26. Build your interviewing skills