Awkward Reality #290

Be a “chess master” business leader: Think 5 moves ahead.

Do you want to think only about your next move, or think five moves ahead? Here’s a 5^th order plan to maximize shareholder wealth: 1^st Order: Develop superior customer insight capabilities. 2^nd Order: Understand market needs better than competitors. 3^rd Order: Develop high-value products focused only on these needs. 4^th Order: Sustain superior growth from these products. 5^th Order: Impress shareholders with your proven growth track.

More in article, Stop Stifling B2B Organic Growth with 2nd Order Effects