AIM Archives - Library Category: Research

Preference Interview Research Report

Preference Research 3d

Preview: Preference Interview Research Report Because new products are the lifeblood of any company, the topic has been studied for decades. The results are not encouraging. New product failures—measured from the beginning of the development stage—average 75%. One of the most powerful ways to remedy this is with the diligent use of “Preference” quantitative customer ... Read More

Discovery Interview Research Report

Discovery Research 3d

Preview: Discovery Interview Research Report Most new product failures stem from poor customer insight, and yet most companies spend only 10% of their project resources here. They rush to develop the right answers before they understand the right questions… the ones customers care about. As a result, new product failures average 75%. Discovery interviews—divergent, qualitative ... Read More

What Drives B2B Organic Growth?

Drive Organic Growth Research 3d

Preview: What Drives B2B Organic Growth Rapid, profitable, sustainable B2B organic growth is the Holy Grail of business. Achieve this and you gain shareholders’ applause, customers’ respect, and rewarding careers for your employees. But how do you achieve this? This was our key research question. We surveyed 540 B2B professionals with more than 10,000 years ... Read More