Should you do in-person customer interviews… or use a web-conference? Consider these factors: 1) team interviewing experience, 2) level of existing customer relationship, 3) need for a tour, 4) qualitative vs. quantitative interview type, 5) scheduling difficulties, 6) travel costs, and 7) interviewing progress to-date.
For a full explanation, download our white paper at www.virtualvoc.com. Most likely, you’ll see that virtual voice-of-customer interviews can play a larger role in your customer insight work.
See 2-minute video, Conduct virtual customer interviews.