Many refer to the new-market, new-technology quadrant of the Ansoff matrix as the “suicide quadrant,” given its high-failure rate. This need not be the case. With good planning, you can spot potential “landmines” much earlier, and take steps to either kill your project quickly, redirect it, or accelerate success. Do this by rating risk factors for impact and certainty… and then communicate your progress through Certainty Matrices.
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