Jobs-to-be-Done brings CLARITY and PRECISION to every element of innovation, product development and marketing. And likewise, there’s no better structure to understand CX, Customer Experience, than Jobs-to-be-Done. The problem with “Customer Experience” (CX) programs is that we’re missing common definitions of what CX is. Some think about customer journey maps. Some think about NPS surveys. ... Read More
Power your CX with Jobs-to-be-Done
