To optimize your efficiency, innovate for the entire market segment. Usually. But some clever Blueprinting users have applied the same interview methods to one large account at a time to reap three benefits: 1) Retention: They work so closely with the key account that this customer doesn’t want to use competing alternatives. 2) Expanded business: Customers naturally want more of their focused help. 3) Pricing: They learn how to modify their products precisely in the ways the customer values most, leading to higher pricing.
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