Leaders Guide Series: Episode #28

Beware of B2C “shortcuts”

You’ll continue seeing innovations for how we innovate… but you should critically assess them with a “B2B filter.” Take Lean Startup. It offers some good ideas, but it can encourage you to develop and show prototypes to B2B customers before having an intelligent conversation with them. Now that’s just silly.

More in white paper, Lean Startup: Expanding the Build-Measure-Learn Cycle