Awkward Reality #195

Serious innovation requires a serious product launch effort.

195-Product-Launch

In a whispered voice, a B2B business executive confided to me that his company seldom spent more than $10k on their product launches… even after spending hundreds of thousands developing the product. This isn’t launching a product. This is kicking it off the loading dock and hoping someone finds it.

More in article, Stop Squandering Your Product Launch Budget

Comments