Blog Category: News & Events

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NC State University’s Poole College of Management publishes Professional Services Council publishes “Leading Innovation: Implementing Design Best Brainstorming Practices” by Dan Adams. In this article, Dan provides 14 hands-on tips you can use to make your next brainstorming session more exciting and productive. About Poole College of Management: The Poole College of Management bi-monthly newsletter provides information about ... Read More

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CEO World publishes “Are You a Business Builder” by Dan Adams. In this article, Dan compares business builders to remodelers, decorators and realtors… and explains how you can become a builder. About CEO World: CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net ... Read More

CEO World publishes “Four Signs You Have a Growth Problem” by Dan Adams. In this article, Dan explains four tell-tale misconceptions many business leaders have that stunt their organizations’ growth. About CEO World: CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth ... Read More

CEO World publishes “Boost B2B Organic Growth by Letting Customers Surprise You” by Dan Adams. In this article, Dan shows why new product innovation is different than other business endeavors: You should seek surprises. About CEO World: CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, ... Read More

Experts have bemoaned the low success rates of new products for years. One highly respected researcher, Dr. Robert Cooper, puts the success rate at one-in-four, when measured from the beginning of the development stage. What’s the cause for such a low success rate? Since the early 1970’s, research has shown the main problem isn’t with ... Read More

The best B2B innovators understand that their customers know much more about their needs than they do. So they start by pursuing unexpected customer insight. Cuyahoga Falls, OH (December 1, 2016) – for immediate release Cuyahoga Falls, OH (December, 2016)—Imagine you’re building a new factory: Do you want to be surprised? Nope. What if you’re installing a ... Read More

What if your R&D was guessing at customer needs—and guessing badly? A new study by The AIM Institute shows this is exactly the case for most B2B companies. Cuyahoga Falls, OH (November 13, 2016) – for immediate release Cuyahoga Falls, OH (November, 2016)—Experts have bemoaned the low success rates of new products for years. One highly-respected researcher, Dr. Robert ... Read More

Cuyahoga Falls, OH (October 28, 2016) – For Immediate Release The AIM Institutes’ Dan Adams hosted a live webinar with PDMA on October 27, 2016, entitled “Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works”. The webinar was created for business executives, “owners” of product development processes, technical personnel charged with customer-facing innovation, marketing ... Read More