Blog Category: Organic Growth

Companies that serve B2B markets have enormous engagement potential. Their customers have high knowledge, objectivity, interest, foresight… and there are relatively few of them.
b2bgrowth.video/14 Video length [2:42]

Leaders need to balance their pursuit of “results” and “capabilities.” Today, most are way out of balance. They pursue near-term results, and then hit the “reset” button to do it all again next year.
b2bgrowth.video/13 Video length [2:17]

AIM research based on 10,000+ years of experience shows B2B professionals are especially eager to improve their business capabilities to understand customer needs (vs. meet them).
b2bgrowth.video/12 Video length [2:16]

First-order actions like spending freezes and travel bans lead to second-order growth declines. Your leadership team needs to be wary of “first-domino fixation” and “first-domino amnesia.”
b2bgrowth.video/11 Video length [1:55]

Financial results are like the output of an extruder. For better output, change what you feed the hopper. Focus on new-product innovation to move from a spectator sport to participant sport.
b2bgrowth.video/10 Video length [2:21]

When you stop innovating for customers, your path is marked by lower pricing, lower profits, budget pressures, cost reductions, reduced innovation capability, and then death or “life support.”
b2bgrowth.video/9 Video length [2:24]

Want rapid, profitable, sustainable growth? Most otherwise-fine initiatives cannot deliver this, e.g. productivity, quality, sales training, customer intimacy, global expansion, and acquisitions.
b2bgrowth.video/8 Video length [2:31]

The earlier Quality and Productivity Waves separated winners from losers. The Innovation Wave will be even bigger because it never reaches a point of diminishing return—unlike earlier Waves.
b2bgrowth.video/7 Video length [2:13]

Research shows exceptional companies pursue “better before cheaper” and “revenue before cost.” Since only customers decide what is “better,” your innovation must be driven by the market.
b2bgrowth.video/6 Video length [2:09]

“Maximizing shareholder wealth” is a lovely result but a lousy goal. Goals need to be actionable and inspiring. A better goal is, “Understand and meet customer needs better than others.”
b2bgrowth.video/5 Video length [2:18]

There are three types of growth: inherited, market, and earned growth. You can only control the last type… which only happens when your new products offer greater value than competitors.
b2bgrowth.video/4 Video length [2:00]

Business leaders can be classified as Builders, Remodelers, Decorators, and Realtors. If you want rapid, profitable, sustainable growth, you need to find and reward the Builders among you.
b2bgrowth.video/3  Video length [2:27]

The “Red Queen Effect” has your business running as fast as it can just to stay even with competitors. You need to compete differently if you want rapid, profitable growth you can rely on year after year.
b2bgrowth.video/2  Video length [2:12]

The methods introduced in this series are based on solid research and AIM Institute’s experience training tens of thousands of B2B professionals. Here’s why these methods will be commonplace someday.
b2bgrowth.video/1  Video length [2:12]