Awkward Reality #186

Stop worrying about your competitors. Start worrying about customers’ alternatives.

186-Worried-Businessman

These may be the same… or not. If you make welding machines, your customers’ alternatives may be mechanical fasteners or epoxy adhesive. When you have a choice between supplier-centric or customer-centric thinking, always choose the latter. Exploring customers’ alternatives passes this customer-centricity test.

More in article, Is Your Innovation Supplier-Centric… or Customer-Centric?

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