The AIM Institute > Awkward Realities > Connect the dots between customer outcomes and your growth.

Awkward Reality #212

Connect the dots between customer outcomes and your growth.

Dan Adams |
212-Connect-Dots

I’ve come to believe two principles: A) The only way to create customer value is by improving their important, unmet outcomes. B) A supplier’s only path to profitable, sustainable organic growth is in creating customer value. Do you agree? If so, you might want to place a very high priority on understanding which customer outcomes these are.

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