Awkward Reality #220

Customers’ willingness to be interviewed is driven by two conditions.

220-Customer-Willingness

First, how interested are they in this topic? Second, how confident are they that this supplier can help them? The first condition puts a premium on your ability to find the right people in the right companies. The second requires you to demonstrate serious intent and—if possible—past successes in market-facing innovation.

More in article, 9 Best Practices for Recruiting Customers

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